The process of design—research, thumbnail sketches, roughs, and refinement, more refinement, tweaking and more refinement—is the basis for all effective design no matter how it’s viewed. Just because it’s going to be seen on a screen of some shape or size doesn’t mean it has to start there.
At Kiefer Creative we love our screens but we remember how to use a camera, pencil and tissue paper. This background in visual storytelling serves us well when transforming a PowerPoint presentation from a generic template—a list of bullet points—to a visually captivating narrative. These same visual problem-solving skills allow us to prioritize and organize volumes of information for a website. It’s how we brainstorm and generate custom visual elements, banner ads, information graphics, maps, and custom social media images.